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Notes on getting found

What I’ve learned, written down

I keep answering the same questions, so I started writing the answers here. No jargon, no theory for its own sake — just what I’d actually do, and why.

  • The Blog Post That Answers the Phone Before It Rings

    How I use my own blog — answer the question you already answer for free, once, so it works at 11pm and pre-qualifies everyone who calls.

    3 min read

  • What Is E-E-A-T, and Why Google Cares That You're a Real Trainer

    E-E-A-T is rigged in your favor. You already built it, one dog at a time — the only catch is that Google can't see it until you show it.

    3 min read

  • What Google Actually Sees When It Reads Your Page

    Google reads your page like a fast, literal robot. Here are the eight layers it actually sees, top to bottom — and why every one is just clarity.

    4 min read

  • The Anatomy of a Perfect Blog Post (Bookmark This One)

    The checklist I keep open next to every draft — one question, a plain title, an answer-first opening, headings that outline, and a reason to return.

    3 min read