Notes on getting found
What I’ve learned, written down
I keep answering the same questions, so I started writing the answers here. No jargon, no theory for its own sake — just what I’d actually do, and why.
The Blog Post That Answers the Phone Before It Rings
How I use my own blog — answer the question you already answer for free, once, so it works at 11pm and pre-qualifies everyone who calls.
What Is E-E-A-T, and Why Google Cares That You're a Real Trainer
E-E-A-T is rigged in your favor. You already built it, one dog at a time — the only catch is that Google can't see it until you show it.
What Google Actually Sees When It Reads Your Page
Google reads your page like a fast, literal robot. Here are the eight layers it actually sees, top to bottom — and why every one is just clarity.
The Anatomy of a Perfect Blog Post (Bookmark This One)
The checklist I keep open next to every draft — one question, a plain title, an answer-first opening, headings that outline, and a reason to return.