Marketing for dog trainers who’d rather be training dogs — get found on Google and recommended by AI
Most dog businesses don’t have a dog problem. They have a visibility problem.
I help dog professionals speak business — the same way I teach humans to speak dog.
Local SEO, Google cleanup, AI visibility, and visibility coaching for dog trainers, groomers, daycares, walkers, sitters, ethical breeders, veterinarians, and rescues. No ads. No contracts. No SEO jargon. Just real progress.
Let’s figure out what’s broken →Curious what Google actually sees when it looks at your site? Hit “Show me what Google sees” up top — I’ll draw it right on this page. Then try the AI one.
This isn’t SEO. This is translation.
The marketing industry talks to dog businesses the way some trainers talk to clients — full of jargon, full of acronyms, no actual help. Schema this, backlinks that, “we need to boost your DA.” Meanwhile your phone isn’t ringing.
I do the opposite. I turn all the confusing Google, website, and directory stuff into plain English you can actually act on.
The same way I teach humans to speak dog, I’m helping dog professionals speak business.
If you’ve ever sat in a meeting with a marketing agency and felt like you needed a translator — that’s the problem I’m solving.
The rules just changed. Most dog businesses haven’t noticed yet.
For years, getting found meant one thing: Google. Show up in the map, show up in the results, get the call. I’ve built my own dog business — and now I help other dog pros get found the same way.
But something shifted. Your customers are starting to skip the search results entirely. They open ChatGPT — or Google’s own AI, or Perplexity — and they just ask: “Who’s the best dog trainer near me?”
And the AI gives them an answer. One answer. Maybe two names. Not ten links to scroll through — a recommendation, like they’d get from a friend.
Here’s the part that should get your attention: if you’re not in that answer, you don’t exist in that conversation. There’s no page two to climb to. There’s no “well, I’m the fourth result.” You’re either the answer, or you’re invisible.
This isn’t someday. BrightLocal’s 2026 consumer survey found that a year ago about 6 in 100 people used AI to find a local business. Now it’s 45 in 100 — and climbing fast. It’s already the third way people find local businesses, behind only Google and Facebook.
The good news? Almost nobody in the dog world has figured this out yet. The businesses that get this right now are the ones AI will recommend for years. So I do both: I make sure Google can find you, and I make sure the AI actually names you when someone asks.
Who this is for.
- You know your Google listing is a mess and you’ve been meaning to deal with it for six months.
- You watch bigger, fancier-looking businesses outrank you on Google — and you know you’re actually better at the work.
- Every “SEO agency” quote you’ve gotten starts at $1,500/month plus ad spend, and you can’t justify it.
- You’re tired of being told you need “content,” “blogs,” “social,” “ads,” and “schema” by people who’ve never had to handle a difficult dog and survive the online dog world — the trolls, the judgment, the endless method wars.
- You want someone in your corner who actually gets the dog industry — not a marketer who’s never met a leash-reactive Shepherd.
Who this is not for.
- You’re looking for someone to run paid ads for you. I don’t do ads. I help you get found without spending money on Google or Facebook campaigns. If ads are your strategy, I’m not your person.
- You want a shortcut, a hack, or a guarantee. Real SEO takes real time. Anyone promising you page-one rankings in 30 days is selling you something I’m not.
- You don’t actually want to understand what’s happening. I explain everything I do and why. If you’d rather just hand it off and never know what’s going on, I’m not the right fit.
- You’re not willing to fix the things I find. I can show you exactly what’s broken, but I can’t make you do the work.
I’d rather tell you upfront than waste both our time.
My goal is to make you not need me.
This is the same way I think about dog training.
If I teach you to be a better dog owner, you won’t need me anymore — except when something new comes up. That’s the whole point. The win is competence, not dependence.
The same rule applies here. My job is to help you understand what’s broken, fix it, watch it grow, and then step back. If you run into something new — a website rebuild, a domain change, a confusing Google issue — come find me. I’ll be here.
But I’m not building a business that locks people into contracts. I’m building a business that helps small dog businesses get strong and stay strong on their own.
I want you to graduate.
And the pricing reflects that. Every tier is built to end — the heavy work has a beginning, a middle, and a finish line. When you’ve got it, you’ve graduated, and you drop to a $100/month check-in that you earned by doing the work. I’m here when you need me after that, same as a good trainer is there for their clients. Not billing them forever.
Three ways to work together.
Built for dog trainers, groomers, daycares, walkers, sitters, ethical breeders, veterinarians, and rescues. Pick whichever fits where you are right now — you can move between them as your business grows, or step away when you’re ready. I price this the same way I price training clients, because it’s the same thing: I teach you the skill, then you run with it.
Visibility Consultation
For anyone who wants to know exactly where they stand — and what to do next.
What you get:
- A full audit of your website and your Google listing
- A keyword and visibility report — what people are actually searching for, and where you stand
- An AI visibility check — whether ChatGPT, Gemini, and Perplexity name you when someone asks
- A content check — which of your pages need work to get found and quoted, and what to fix
- A plain-English action list: what to fix, in what order, and why it matters
$150 / session.
One session, no commitment. You leave with the map. New to this, or already working with me and want to check what’s landing — book one whenever you need it.
Tell me about your business →Visibility Training Package
For businesses who want a partner, not just a report.
What you get:
- Everything in a Consultation, plus:
- Four working sessions — we look at your site and the issues together, and I make sure you can actually make the changes yourself
- Direct messaging access for questions between sessions
- We review what’s working and adjust what isn’t
- I help you prioritize so you’re not chasing busywork
- We look at who AI recommends instead of you — and why
- Blog and content coaching — we work on your posts together so they get found and quoted, and you learn how to keep doing it
$500 / 4 sessions.
You still do the work — but you’re not doing it alone, and you understand why every step matters.
Let’s talk →Visibility Day Training
For businesses too busy to touch any of it.
What you get:
- Everything in the Training Package, plus:
- Four coaching sessions a month, plus real help on the to-dos between them — some land on your plate, some on mine
- Full documentation of everything I set up, so nothing’s a mystery to you
- Citation cleanup and consistency work
- I write and improve your blog content — built to get found on Google and quoted by AI
- Monthly progress report — what I did, what changed, what’s next
$800 / month.
Best for owners who’d rather be working with dogs.
Let’s talk →A few things I believe about all this.
I care more about your phone ringing than your vanity metrics.
Rankings are useful. Traffic is useful. But the only thing that actually pays your bills is clients calling you. That’s the number I’m watching.
I hate busywork.
I’m not going to send you a 40-item checklist of “SEO best practices” and call it strategy. I’ll tell you the 3 things that actually matter for your business right now, and we’ll work on those.
You should understand what’s happening in your own marketing.
If I tell you to change something, I’ll tell you why. I’m not trying to make this mysterious so you keep needing me. The opposite, actually.
Good businesses should be easier to find.
I’ve watched incredible trainers struggle to get clients while mediocre businesses dominate search results. That’s the part I can’t stand. That’s the gap I’m trying to close.
Being findable isn’t enough anymore.
It used to be: get to the top of Google and you win. Now your customers ask an AI, and it hands them one answer. My job isn’t just to get you found — it’s to make you the business the AI actually recommends. Ranked is good. Recommended is better.
I built this for my own dog business first.
I’m not a marketer who learned about dogs. I’ve run Wholistic Canine — my Sacramento dog training business — since 2012: more than 3,000 dogs trained, a 5-star reputation, and features on FOX40, ABC10, and CBS.
But none of that happened by accident. I had to learn the messy, technical side of getting found — Google, directories, listings, reviews, and now AI — the hard way, as a dog pro, not a marketer. (Before dogs I spent over a decade as an employment recruiter, so I know exactly how people search, compare, and decide.)
Leash Your Leads is everything I figured out, turned into a tool. I use it on my own business every day — everything I’d do for you, I’ve already done for me. Now I’m bringing it to other dog professionals.
Why it’s built the way it is →
Want to see it work in the real world? Go see Wholistic Canine ranking on Google for yourself.
What clients say.
Real words from a real client. (We’re just getting started — more to come.)
Terra has been incredible to work with. As we’ve gone through my website and Google Business Profile, we’ve found a few issues here and there — things like broken links, missing details, and small technical glitches. Every time something came up, she either fixed it quickly or found a solution and kept me informed throughout the process. She’s responsive, knowledgeable, and genuinely cares about getting everything right. It’s reassuring to know she’s always looking out for my business, and I highly recommend working with her.
Real questions, honest answers.
How much does this cost?
A single Visibility Consultation is $150. A Visibility Training Package is $500 for four sessions. Visibility Day Training is $800 a month, for owners who’d rather I handle the heavy lifting. Once you finish a package, you lock in $100/month check-ins. The structure is intentional — the heavy work happens up front, and it’s meant to end.
What happens after I finish?
You graduate. That’s the whole point — I don’t want your money forever. Once you’ve got the skills and your visibility is holding, you drop to a $100/month check-in so I can keep an eye on things and you can ask questions as they come up. Or you step away entirely. Both are fine. The one thing I won’t do is keep billing you for work that’s already done.
How long is the commitment?
None. Pay month-to-month. You can pause or step away anytime. If you commit to a longer engagement up front, we can talk about a better rate — but it’s never required.
What if I cancel?
You stop paying, we stop working. No clawbacks, no “final month” charges, no drama. Anything I’ve done is yours to keep.
Do you run ads for clients?
No. This is intentional. I help businesses get found through the things you actually own — your website, your Google listing, your directory presence, your reviews. If you want to run ads later, great, but that’s not what I do.
Do you only work with Sacramento businesses?
No. I work with dog businesses anywhere. Local SEO works the same way in any city — only the keywords change. I’ve written city-specific guides for Sacramento, Austin, Denver, Phoenix, Nashville, and Portland, and the same approach works wherever you are.
What if I don’t have a website yet?
Then we build the plan together. Sometimes you don’t even need a big website to start — a clean Google Business Profile and directory setup can take you a long way. Plan on a longer timeline since we’re starting from scratch, and we’ll pick the tier that fits how much you want to do vs. how much you want me to do.
I run a rescue, not a business. Does this apply to me?
Yes — and I’d love to help. Rescues need visibility for adopters, donors, and volunteers. Same mechanics, different goal. I offer rescue-specific pricing.
I’m a breeder. Will you work with me?
Yes — if you’re an ethical, reputable breeder. I help good breeders get found by the right homes, which honestly helps the dogs as much as it helps the business. Reputable breeders shouldn’t be losing visibility to puppy mills and bad backyard operations, and that’s a fixable problem.
What if I’m not sure what tier I need?
Start with the intake. I’ll tell you honestly. If a free hour of advice is all you need, I’ll give you that and we can call it a day.
Are you a dog trainer or a marketer?
I’m a business owner. Dog training is what I do; the business side is what I’ve gotten good at out of necessity. That’s the whole point — I built this for people like me.
Do you help with AI and ChatGPT visibility, or just Google?
Both — and honestly, that’s the whole point now. Getting found on Google is still the foundation (the AI reads Google and the rest of the web to decide who to recommend). But I also check whether ChatGPT, Gemini, Perplexity, and Google’s AI actually name you when someone asks for a recommendation — see who they’re naming instead, and fix the reasons you’re getting skipped. Most “SEO people” aren’t doing this yet. I am.
Ready to figure out what’s actually broken?
Tell me about your business. I’ll review it and we’ll figure out together whether I’m the right fit. No pressure, no sales pitch, no contracts.
Start the intake →Takes about 5 minutes. Free, no commitment.